If you've ever stared at a blank title field after filming a video and just typed something to get it over with, stop doing that.

Seriously... 😡

Most creators treat titles like an afterthought.

And then they wonder why nobody's clicking.

I used to do the same thing. I'd film first, then scramble for a title after the fact.

(Please don't ask me how long I did this for... 😇)

But lately, I've come across 2 YouTube videos, both revealing findings from independent "studies" they conducted on the right and wrong way to write titles.

Because I'm a nerd, and this kind of stuff fascinates me, I consolidated the findings from both studies.

• vidIQ: Analyzed 9 million YouTube titles.
• Marcus Jones: Analyzed 94,000 titles from the top 100 creators on the platform.

When you lay those side by side, there's some very interesting things to take-away.

I boiled it all down into a simple 6-item checklist, that you can easily follow to know if you're setting your title up for success….. or… dooming it to eternal hellfire 🔥

(ok being a little dramatic here, but for good reason)

Here's the TLDR:

1. Length — Aim for 6 to 8 words. Nearly 60% of top creator titles land here, but fewer than 20% of all YouTube titles do.
2. Point of view — Use a neutral or first person point of view.
3. Voice — Use a neutral or active voice.
4. Capitalization — Use title case.
5. Question marks — Only when the question is natural and creates genuine curiosity.
6. Word choice — Drop the sensational words (insane, shocking, mind-blowing). Use grounded power words instead.

And if you want to see me break down examples of all of this so it's simple to understand, here's the video:

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Now, none of this is rocket science, but it does validate what most of the advice suggests.

Less is more on YouTube

So the next time you sit down to write a title, just run it through these six items. It takes 30 seconds.

And it might be the difference between someone scrolling past your video and actually clicking on it.

Oh and I put the full checklist into a simple one-page doc you can pull up every time you publish:

👉 ✅ Unified YouTube Title Optimization Checklist​

Talk soon, Ty

P.S. If you want hands-on help applying stuff like this to your channel or creator business, that's exactly what I do inside the 6-Month Momentum Builder mentorship. Book a call here →​

1580 N Logan St Ste 660 #158977, Denver, CO 80203
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