I've been having a lot of conversations in my community lately about evergreen, aka search based, videos.

I think they're an underrated strategy on YouTube and something a lot of people sleep on because most of us focus on virality over long-term growth.

🙋guilty

But every now and then I'm surprised to see on my own channel just how many views a simple tutorial can get when simply left alone to do it's thing.

Here's an example:

This video sat mostly dormant for 250 days before deciding to show up to the party. 🎉

But targeting "Search" is also a great strategy to lean into if and when you're feeling particularly un-creative or demotivated from competing in the Home Screen for views.

If you find yourself in this situation, here's my 4-step process that I follow before working on a video targeted for search.

• Step 1: Generate a short-list of 10 searchable keywords that somebody in your audience might use when needing help. Brainstorm with AI if needed.
• Step 2: Look up each of these keywords in vidIQ to understand how much search volume there is. If a keyword is getting 10k+ monthly active searches, that's a good sign!

• Step 3: Search YouTube to see what other videos have been made and how many views they've gotten. If you see 5+ videos with 100k+ views on this topic, that's a good sign!
• Step 4: Commit to 3-5 topics that pass both filters (vidIQ and YouTube). If you don't see good search volume or any videos on that topic, skip it.

One bonus tip: look at the thumbnails and titles on the top videos for your keyword. Don't try to get creative with it. Just use what's already working.

Here's a video I made for my community walking them through this.

Loom Link - https://www.loom.com/share/e928889bfc97451aa69a261c23ec1cb0​

I just used this exact process this week and ended up recording a 50-minute tutorial on YouTube thumbnails.

Not exactly a viral banger. But I'd bet it'll still be getting views a year from now.

And that's the big idea 💡

Build a few of these and they become assets that work in the background while you focus on the more creative stuff once you've got your mojo back.

So what do you think?

Got any ideas for search-based content for your channel. Shoot me a reply and let me know what you come up with!

Talk soon,
Ty

P.S. If this is the kind of thing you'd like help with for your own channel and creator business, Book a call here and let's chat.

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