Lately on YouTube, I've been noticing this trend. Maybe you've seen the same thing?

Long videos are crushing right now.

Not "long" like 20 minutes.

I'm talking 3, 4, 6, even 10 hours.

Full deep dives on a single topic, packed with real teaching, and they're racking up hundreds of thousands of views.

Here are a few I've spotted recently:

Modern Millie published a 3-hour guide to becoming a content creator in 2026. 279K views.

Nick Saraev posted a 4-hour Claude Code tutorial. 706K views.

Caleb Ralston's 2nd video ever was a 6-hour personal branding course. 896K views.

And there's a 10-hour "Build & Sell with Claude Code" course sitting at 137K views after just 4 days. 🤯

Here's what you should know about why these videos work.

YouTube loves these videos because viewers typically get sucked in and stay on the platform much longer.

Longer sessions mean more ads get shown, and more ads make YouTube happy.

You know the expression, "follow the money"...

But this is why it's even better for creators.

When someone watches you teach for even a fraction of a 3-4 hour video, they're not just learning from your content.

They're learning how you think.

They're seeing how you explain things, how you handle complexity, how generous you are with what you know.

That builds an incredible amount of trust with your viewer.

And when it comes time to sell something, the person who watched your deep dive already feels like they know you.

They're thinking, "If the free stuff is this good, the paid stuff must be incredible."

That's the real ROI of a long video.

It's not just a crap ton of views on YouTube, it's countless people opting into your ecosystem and eventually becoming buyers.

Now, I haven't made my own 6-hour deep dive (yet).

But I did post a video that's close to an hour. (go me!) And it's actually done pretty well for my channel. Nearing 8k views ain't bad!

I'm also planning a longer-form YouTube Thumbnail tutorial that I'll be working on soon. 👀

The point is, you don't have to start at 6 hours.

If you're an educational creator with real knowledge to share (and if you're reading this, you probably are), even pushing past your usual video length can make a difference.

Pick a topic you could talk about for an hour without running out of things to say.

Structure it in a logical way that steps the learner through your entire process.

Make sure the transformation is clear.

That's your deep dive.

But I'm curious to know what you think about this format. Do you have something you could teach like this? If so, how long would your mini-course be?

Shoot me a reply, I'd love to know.

Talk soon,
Ty

P.S. If you're not sure what topic would work best for a longer video, or how to structure it so people actually stick around, that's exactly the kind of thing we work through together in the 6-Month Momentum Builder. Book a call here and let's figure out your next move.

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